FAQS

Our products are carefully formulated with clean, gentle ingredients that are safe for newborns and effective for sensitive skin. We avoid harsh chemicals, synthetic fragrances, and unnecessary fillers — only what your baby’s skin truly needs.

Yes. All our products are tested by dermatologists and developed in consultation with pediatric skincare professionals to ensure they’re safe and soothing for even the most delicate skin.

We prioritize plant-based, naturally derived ingredients and source organic whenever possible. Each formula is crafted with purity and transparency in mind.

Absolutely. We never test on animals, and all of our products are 100% cruelty-free. Many of our formulas are also vegan — please refer to each product page for specific details.

Yes. Our skincare line is designed to be safe from day one. However, we always recommend doing a small patch test before full use, especially for babies with extra sensitive skin.

Learning how to breastfeed was one of the most difficult times for me in the pregnancy and birth timeline. I received lots of support from one particular Midwife who just didn’t give up on me! After cracked nipples, pain, my baby girl losing lots of weight, and 2 weeks, I suddenly learnt how and didn’t stop for over a year!

Yes. Several of our products are specifically formulated to soothe irritated skin, reduce redness, and support the skin's natural barrier. You’ll find detailed usage info on each product page.

All of our products are proudly made in small batches in the USA, following the highest quality and safety standards.