FAQS

Our products are carefully formulated with clean, gentle ingredients that are safe for newborns and effective for sensitive skin. We avoid harsh chemicals, synthetic fragrances, and unnecessary fillers — only what your baby’s skin truly needs. We are also approved by Midwives!

We prioritise plant-based, natural and organic ingredients. Each product is crafted with purity and transparency in mind to keep your babies skin safe.

Absolutely. We never test on animals, and all of our products are 100% cruelty-free. Many of our formulas are also vegan — please refer to each product page for specific details.

Yes. Our skincare line is designed to be safe from day one. However, we always recommend doing a small patch test before full use. We also suggest not using ours and other skincare products if your baby is having phototherapy.

Yes. Our products are specifically formulated to soothe irritated skin, reduce redness, and support the skin's natural barrier. You’ll find detailed usage info on each product page.

All of our products are proudly made in small batches in the UK, following the highest quality and safety standards.